Each new generation of a flagship luxury sedan represents a phoenix-like rebirth. In some ways, each new iteration casts off the old perceptions of what a premium sedan should be, while forging ahead with new ones. The BMW 7 Series that was unveiled last year is just such a sedan, and its got the competition on edge.

The 2016 BMW 340i is a luxury car that's almost too good to be true. Get behind the wheel of the all-new 340i to discover that it blends luxurious qualities with high-performance and fuel efficiency.

That means the 2016 BMW 340i has everything you could every want from a luxury sedan. That's why it's worthy of being called the "Ultimate Driving Machine."

Are you prepared to understand the meaning of true luxury? Then, it's about time that you've taken the wheel of the all-new 2016 BMW 7 Series!

Thoroughly re-designed, the BMW 7 Series heralds a new age of luxury with its exceptional blend of high-performance, supreme comfort and advanced technology. That's how the 7 Series will help you maximize each and every moment spent behind the wheel!

Excitement abounds here at Stevens Creek BMW. And we've got none other than the 2016 BMW M2 -- the German automaker's all-new sports coupe -- to thank for that.

Naturally, such a statement is likely to incite the ever-important question of why. Fortunately, we've got our friend, Kelley Blue Book Senior Associate Video Editor, Zach Vlasuk, here today to help us out. He discusses all things M2 in the clip below:

There is only one trim level available for the M2; thankfully, it's flat-out loaded.

Standard features include the iDrive infotainment array, an 8.8-inch display screen ...

With BMW Roadside Assistance, whatever happens while you’re on the road, you can always turn to us. #InGoodHands pic.twitter.com/7Kyd9hKYW4

— BMW India (@bmwindia) March 20, 2016

Life is unpredictable. You could be cruising along the highway one minute and need to pull over because of a flat tire the next. Luckily, if you drive a BMW, BMW Roadside Assistance can grant you a little peace of mind.

Spectacular style. Pulse-pounding performance. And next-level fuel efficiency. These are but a few of the many qualities that comprise our spanking-new plug-in hybrid SUV, the 2016 BMW X5 xDrive40e.

Intrigued? We thought you might be. That said, we invite you to sink your teeth into the real deal by watching the video review below. Cars.com analyst, Kelsey Mays, is here with more:

Stocked to the gills with an amazing array of tech-centric amenities, the sole trim type of the X5 xDrive40e is alone worth the price of admission.

Last week, BMW issued a press release announcing that two exciting new 7 Series models will be shown in North America for the first time. The BMW M760i xDrive and BMW ALPINA B7 xDrive will be unveiled at the New York International Auto Show on March 23 at the Jacob K. Javits Convention Center in Manhattan...

BMW M760i xDrive and BMW ALPINA B7 xDrive will debut at the 2016 New York International Auto Show: ... https://t.co/Usel9pbdnx #cars #bmw

— Todays Car News (@TodaysCarNews) February 23, 2016

It seems to us at Stevens Creek BMW that our esteemed German automaker most definitely did its homework when reimagining the all-new 2016 BMW 7 Series. The end result is nothing short of spectacular.

What exactly went into the Bavarian brand's creative process, though? For that answer, we turn it over to Auto Trader UK Senior Road Tester, Paul Bond. His review of the 7 Series is available right here:

Kicking off the 7 Series catalog is its brilliant base iteration, the 740i.

Standard features on this model include 18-inch wheels and run-flat tires, adaptive LED headlamps ...

With a top speed of 155 mph, 365 horsepower from a twin-turbo 3.0L six-cylinder, and 0 - 60 time of 4.2 seconds when equipped with an available seven-speed dual-clutch automatic transmission, the 2016 BMW M2 doesn't need to try to be impressive.

It just is.

A logical follow-up to the classic, and now retired, 1 Series M Coupe and with distinct design styling cues from the popular BMW M235i, the all-new M2 steps out into the light--and it'll take your breath away. Watch the video below to see this brand-new BMW model in action.

If you're looking for a quick glimpse of the new 2015 BMW 3 Series, you won't see it in the picture below. That's because this sporty ride is more at home cruising the open road than posing for a picture. If you really want to take a look, head on over to our Santa Clara, CA BMW dealership and you can explore the luxurious style and striking features up close.

We did our best to catch the new #BMW #3series in full motion in this picture. pic.twitter.com/jPl7JgVai6

— BMW (@BMW) August 12, 2015